Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm White Jasmine Fragrance 40ml Pack of 3

Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm White Jasmine Fragrance 40ml Pack of 3

This Chemist at Play UnderArm Roll-On Deodorant is a unique formula that not only prevents body odor but also helps in skin brightening and exfoliating. It contains 5% AHA Lactic Acid and 1% Mandelic Acid to gently exfoliate the underarm area, leaving it smooth and bright. The white jasmine scent adds a refreshing fragrance that lasts all day.

Key features of this deodorant include its multitasking abilities of preventing odor, brightening skin, and exfoliating the underarm area. The formula is gentle yet effective, suitable for daily use. The roll-on application makes it easy to use and carry around for on-the-go freshness.

This deodorant is ideal for individuals looking for a product that not only keeps them fresh and odor-free but also helps in improving the skin texture of their underarms. It is suitable for all skin types and can be used by both men and women. Those who struggle with dark underarms or rough skin will benefit from this product.

Pros: - Multitasking formula for odor prevention, skin brightening, and exfoliation - Gentle yet effective on the skin - Long-lasting white jasmine scent - Easy roll-on application Cons: - Some individuals may experience sensitivity to the exfoliating acids - Packaging may be bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Unique combination of exfoliating acids and skin brightening formula.	Vogue
Brand Strength	20	15	Established brand with loyal customer base in the beauty segment.	Brand Equity
Category Momentum	20	10	Growing demand for innovative deodorant products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced for a pack of 3 premium deodorants.	Retail Today
Competition	10	8	Facing competition from similar premium deodorant brands in the market.	Beauty Monitor
Use-case Advantage	5	5	Addresses body odor, exfoliates, and brightens skin in one product.	Cosmetics Business
Final Market Score	100	56/100 (2.80/5)	Innovative deodorant with exfoliating and skin brightening benefits, facing competition in the premium segment.

Factor	Rating (out of 5)	Notes
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