Chemist At Play Exfoliating Body Wash 236ml 4 Salicylic Acid Vitamin E Lactic Acid Paraben SLS Free Gentle Exfoliating Shower Gel Removes Tan Body Acne Prevents Dry Rough Bumpy Skin Unisex

Chemist At Play Exfoliating Body Wash 236ml 4 Salicylic Acid Vitamin E Lactic Acid Paraben SLS Free Gentle Exfoliating Shower Gel Removes Tan Body Acne Prevents Dry Rough Bumpy Skin Unisex

Key Features: - Contains salicylic acid, vitamin E, and lactic acid for gentle exfoliation - Paraben and SLS free - Helps with tan removal, acne prevention, and smooth skin

For whom: - Suitable for both men and women - Ideal for those looking for a gentle exfoliating body wash - Great for those dealing with acne or looking to improve skin texture

Pros: - Effectively exfoliates the skin without being too harsh - Helps to prevent and treat acne - Leaves skin feeling smooth and refreshed

Cons: - May not be suitable for those with sensitive skin - Some may find the scent too strong - Can be a bit pricey compared to other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Salicylic Acid and Vitamin E align with current skincare trends in India.	Vogue India
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	9	Facing moderate competition from established and emerging brands offering similar benefits.	Business Standard
Use-case Advantage	5	4	Addresses multiple skin concerns like tan removal, acne prevention, and gentle exfoliation.	Elle India
Final Market Score	100	76/100 (3.80/5)	Premium body wash gel with strong brand and ingredient fit for evolving Indian skincare market.

Factor	Rating (out of 5)	Notes
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