Brut Original Anti transpirant Deo Stick For Mens 50ml Pack of 1

Brut Original Anti transpirant Deo Stick For Mens 50ml Pack of 1

Brut Original Anti-Perspirant Deodorant Stick is a classic and iconic deodorant for men. With its distinct and masculine fragrance, it provides long-lasting protection against odor and wetness.

Key Features: - Provides 24-hour protection - Contains anti-perspirant properties to keep you dry - Features the classic Brut Original fragrance - Easy-to-use stick format

For whom: This deodorant stick is perfect for men who want a reliable and long-lasting solution to odor and sweat. The iconic Brut fragrance is a favorite among many men who appreciate a classic and masculine scent.

Pros: - Long-lasting protection - Masculine fragrance - Easy to use and travel-friendly packaging

Cons: - Some users may find the scent to be too strong - Can leave white marks on dark clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	50ml size and anti-perspirant feature align with Indian consumer preferences	Euromonitor
Brand Strength	20	10	Brut is a well-established brand in India	Brandwatch
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market	Retail360
Competition	10	8	Facing strong competition from other popular deodorant brands	AC Nielsen
Use-case Advantage	5	3	Offers long-lasting protection for active men	GFK
Final Market Score	100	66/100 (3.30/5)	Brut Original Deodorant Stick holds a strong position in the competitive Indian deodorant market.

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