Body Scrub Pure Dead Sea Salt Infused With Organic Essential Oils Nutrients Body Scrub Scrub with Coffee Honey Oatmeal Exfoliates Lightens Brightens Removes Dead Skin and Softens Skin

Body Scrub Pure Dead Sea Salt Infused With Organic Essential Oils Nutrients Body Scrub Scrub with Coffee Honey Oatmeal Exfoliates Lightens Brightens Removes Dead Skin and Softens Skin

Key Features: - Made with pure Dead Sea salt for exfoliation - Infused with organic essential oils for nourishing the skin - Contains coffee, honey, and oatmeal for added benefits - Helps to remove dead skin cells, brighten skin, and soften rough patches - Cruelty-free and made with natural ingredients

For whom: This body scrub is ideal for anyone looking to exfoliate, brighten, and soften their skin. It is suitable for all skin types and can help with various skin concerns such as dullness, rough texture, and dryness.

Pros: - Effective exfoliation with Dead Sea salt - Nourishing and hydrating with organic essential oils - Additional benefits from coffee, honey, and oatmeal - Cruelty-free and made with natural ingredients - Helps to improve skin texture and appearance

Cons: - May not be suitable for sensitive skin types due to exfoliating properties - Some users may find the scent of essential oils too strong - Packaging may be bulky for travel or on-the-go use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of organic essential oils and exfoliating ingredients aligns with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	Retail360
Competition	10	0	Intense competition in the body scrub market segment from both local and international brands.	GfK
Use-case Advantage	5	3	Offers multiple benefits like exfoliation, brightening, and softening in one product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Premium body scrub with strong brand and feature fit, facing competitive market dynamics.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—