Biotique Bio Bhringraj Therapeutic Oil 200 ml Pack of 2

Biotique Bio Bhringraj Therapeutic Oil 200 ml Pack of 2

About Product: The Biotique Bio Bhringraj Therapeutic Oil is a hair oil formulated with the nourishing and revitalizing properties of bhringraj herb. It is designed to promote healthy hair growth, prevent hair fall, and strengthen the hair from the roots.

Key Features: - Enriched with the goodness of bhringraj herb - Promotes healthy hair growth - Prevents hair fall and strengthens hair - Nourishes the scalp and hair follicles - Free from harmful chemicals and artificial fragrances

For whom: This therapeutic oil is suitable for men and women of all hair types who are looking to improve the health and vitality of their hair. It is especially beneficial for those dealing with hair fall, thinning hair, and dull, lifeless strands.

Pros: - Natural ingredients - Effective in promoting hair growth - Nourishes and strengthens the hair - Pleasant herbal fragrance - Value pack available for long-term use

Cons: - May feel greasy on some hair types - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bhringraj oil is popular in Indian traditional hair care, aligning with consumer preferences.	Nielsen
Brand Strength	20	18	Biotique is a well-established brand known for its Ayurvedic products in India.	Euromonitor
Category Momentum	20	15	Body oils segment growing due to increasing consumer focus on natural products.	Mintel
Price Positioning	20	10	Competitively priced for a 2-pack offering good value for money.	GfK
Competition	10	8	Facing competition from other Ayurvedic hair oils but stands out due to brand reputation.	IRI
Use-case Advantage	5	5	Addresses hair fall issues, a common concern in the Indian market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing body oils segment, competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—