Bella Vita Luxury Oud White Body Deo 150ml No Gas Deo for Man and Woman Warm Woody Fresh Citrus Subtle Tobacco Notes Long Lasting Body Spray

Bella Vita Luxury Oud White Body Deo 150ml No Gas Deo for Man and Woman Warm Woody Fresh Citrus Subtle Tobacco Notes Long Lasting Body Spray

Key Features: - No gas formula for a more eco-friendly option - Unisex fragrance with warm woody citrus notes and subtle tobacco undertones - Long-lasting body spray that keeps you fresh all day
For whom: Ideal for individuals looking for a luxurious and long-lasting deodorant that offers a unique and sophisticated fragrance. Suitable for both men and women.
Pros: - No gas formula is better for the environment - Unique fragrance stands out from traditional deodorants - Long-lasting scent keeps you smelling great all day
Cons: - Some may find the fragrance too strong or overpowering - Packaging may not be as travel-friendly as traditional aerosol deodorants

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique oud fragrance and long-lasting formula stand out in the market.	FragranceX
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury deodorants in India.	Retail360
Competition	10	6	Facing competition from other luxury deodorant brands in India.	IndiaRetailNews
Use-case Advantage	5	5	Suitable for both men and women, appealing to a wider audience.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Luxury oud deodorant with unique fragrance and competitive pricing.

Factor	Rating (out of 5)	Notes
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