Baylis Harding Black Pepper and Ginseng Luxury Hand Wash with Added Moisturizers 500 ml Dermatologically Tested and Paraben Free Handwash

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned luxury hand wash with natural ingredients for the discerning Indian consumer.
Rs.399.00 Rs.399.00
Best price from Amazon.in Amazon.in

Details

Baylis Harding Black Pepper and Ginseng Luxury Hand Wash with Added Moisturizers 500 ml Dermatologically Tested and Paraben Free Handwash

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The inclusion of Black Pepper and Ginseng with moisturizers aligns with Indian consumer preferences for natural ingredients. Euromonitor
Brand Strength 20 15 Baylis & Harding is a well-known brand with a positive reputation in India. Brandwatch
Category Momentum 20 10 Growing demand for luxury hand wash products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar luxury hand wash products in the Indian market. Retail Gazette
Competition 10 6 Facing moderate competition from other luxury hand wash brands in India. Business Standard
Use-case Advantage 5 5 The dermatologist-tested and paraben-free features cater to the health-conscious Indian consumers. The Economic Times
Final Market Score 100 66/100 (3.30/5) Well-positioned luxury hand wash with natural ingredients for the discerning Indian consumer.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Baylis Harding Black Pepper and Ginseng Luxury Hand Wash with Added Moisturizers 500 ml Dermatologically Tested and Paraben Free Handwash

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Best price
Rs.399.00 Rs.399.00