Axe Signature Champion No Gas Body Deodorant Bodyspray for Men 154 ml

Axe Signature Champion No Gas Body Deodorant Bodyspray for Men 154 ml

Key Features: - No gas formula for long-lasting fragrance - Contains notes of bergamot, rosemary, and cedarwood - Leaves a fresh and masculine scent - Easy to carry and use

For whom: This deodorant bodyspray is perfect for men who want to stay fresh and confident all day long. The long-lasting fragrance is ideal for those with an active lifestyle or who are always on the go.

Pros: - No gas formula means more product in each bottle - The fragrance lasts for hours - Easy to use and convenient to carry around

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting fragrance is a key requirement for Indian consumers.	Mint
Brand Strength	20	18	Axe is a well-established brand in the Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	5	Facing strong competition from other popular deodorant brands.	Livemint
Use-case Advantage	5	3	Targeted towards active men looking for long-lasting freshness.	Hindu
Final Market Score	100	76/100 (3.80/5)	Axe Signature Champion No Gas Body Deodorant is well-positioned in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—