Aveeno Daily Moisturising Lotion 71 ml

Aveeno Daily Moisturising Lotion 71 ml

The Aveeno Daily Moisturizing Lotion is a lightweight and non-greasy formula that provides intense hydration and nourishment to the skin. Enriched with natural ingredients like oatmeal, it helps to soothe and protect dry skin, leaving it feeling soft and smooth.

Key Features: - Restores moisture to the skin - Non-greasy formula - Suitable for daily use - Helps soothe and protect dry skin - Contains natural oatmeal

This moisturizing lotion is perfect for those with dry or sensitive skin, looking for a gentle and effective way to keep their skin hydrated and healthy. It is suitable for all ages and can be used daily to maintain soft and smooth skin.

Pros: - Lightweight formula - Absorbs quickly - Long-lasting hydration - Soothes dry and irritated skin - Dermatologist recommended Cons: - May not be thick enough for very dry skin - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	71ml size ideal for individual use, focuses on skin hydration and nourishment.	GfK
Brand Strength	20	18	Aveeno is a trusted brand known for quality skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Nielsen
Competition	10	8	Facing competition from both international and local body lotion brands.	Statista
Use-case Advantage	5	5	Suitable for daily use, provides long-lasting hydration.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aveeno Daily Moisturizing Lotion 71ml offers strong brand value and features, competitively priced in a growing market.

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