Aveeno Active naturals Stress Relief Moisturizing Lotion 18 Fluid Ounce 532ml

Aveeno Active naturals Stress Relief Moisturizing Lotion 18 Fluid Ounce 532ml

This moisturizing lotion from Aveeno is specially formulated to help calm and relax you with its unique blend of lavender, chamomile, and ylang-ylang essential oils. It is designed to moisturize your skin while providing a calming and soothing effect to help relieve stress and tension.
Key Features: - Contains natural ingredients like oatmeal and shea butter to nourish and hydrate the skin - Non-greasy formula that absorbs quickly into the skin - Dermatologist recommended - Gentle enough for daily use
For whom: This lotion is suitable for anyone looking to moisturize their skin while also experiencing the calming benefits of aromatherapy. It is especially beneficial for those who are looking for a way to relax and unwind after a long day.
Pros: - Pleasant and soothing fragrance - Helps to hydrate and nourish the skin - Helps to relieve stress and tension - Suitable for daily use
Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin or allergies to essential oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of 532mL offers value for money to Indian consumers.	GfK, IRI
Brand Strength	20	18	Aveeno is a well-known brand with a reputation for quality products.	Brandwatch, Kantar
Category Momentum	20	15	Body lotions in high demand due to increased focus on skincare.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Nielsen, Retail360
Competition	10	5	Facing competition from both international and local body lotion brands.	Kantar, Euromonitor
Use-case Advantage	5	3	Stress relief properties cater to the growing wellness trend in India.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Aveeno Stress Relief Lotion well-positioned in competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—