Aroma Magic Almond Moisturising Lotion SPF 15 for 24H nourishment Moisturizes revives skin lotus leaf extracts jojoba oils geranium rose essential oils Daily Use for Dry Skin 100ml

Aroma Magic Almond Moisturising Lotion SPF 15 for 24H nourishment Moisturizes revives skin lotus leaf extracts jojoba oils geranium rose essential oils Daily Use for Dry Skin 100ml

Aroma Magic Almond Moisturising Lotion is a daily use moisturizer specially formulated for dry skin. It contains SPF 15, Lotus Leaf, and Jojoba Oils for 24-hour nourishment and skin revival.

Key Features:
- Contains SPF 15 for sun protection
- Enriched with Lotus Leaf and Jojoba Oils
- Provides 24-hour nourishment
- Helps in skin revival

This moisturizer is suitable for individuals with dry skin looking for a hydrating and nourishing lotion that also provides sun protection.

Pros:
- SPF protection
- Long-lasting hydration
- Skin revival properties

Cons:
- May feel greasy for some
- Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 15, Lotus Leaf, and Jojoba Oils align well with Indian consumers' preference for natural and nourishing skincare products.	Euromonitor
Brand Strength	20	18	Aroma Magic is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features offered, appealing to price-sensitive Indian consumers.	Retail360
Competition	10	10	Faces competition from established brands offering similar natural ingredient body lotions in the Indian market.	GfK
Use-case Advantage	5	4	24H nourishment and skin revival claim meets the needs of consumers looking for long-lasting hydration and skin repair.	Kantar
Final Market Score	100	86/100 (4.30/5)	Competitively positioned natural body lotion with strong brand backing, poised for growth in the Indian market.

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