Arbnruts 4 Aha Bha Underarm Roll On 50ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance

Arbnruts 4 Aha Bha Underarm Roll On 50ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance

Key Features:
- Contains a powerful blend of AHA BHA acids for effective underarm care
- Helps control odor and reduce pigmentation
- Alcohol-free and aluminium-free formula
- Infused with a pleasant flora fragrance for a refreshing feel
For whom:
Ideal for individuals looking to address underarm odor and pigmentation issues while avoiding harsh chemicals like alcohol and aluminium.
Pros:
- Effective in controlling odour
- Helps reduce pigmentation
- Alcohol-free formula is gentle on the skin
- Pleasant flora fragrance for a fresh feeling
Cons:
- May not be suitable for those with sensitive skin
- Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with key ingredients aligning with Indian consumer preferences	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for innovative deodorant solutions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant offerings in India	Retail360
Competition	10	6	Facing competition from established and emerging deodorant brands in India	ET BrandEquity
Use-case Advantage	5	5	Addresses specific underarm concerns like odor and pigmentation common in Indian climate	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with unique formulation positioned well in competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—