Apifil Barrier Repair Lotion Enriched with Ceramide Lipids GLA India s Leading Prescription Brand Body Lotion for Dry Sensitive Skin Intensive Skin Barrier Repair Lotion 100ml

Apifil Barrier Repair Lotion Enriched with Ceramide Lipids GLA India s Leading Prescription Brand Body Lotion for Dry Sensitive Skin Intensive Skin Barrier Repair Lotion 100ml

Key Features: - Contains ceramide lipids and GLA to repair and strengthen skin barrier - Provides intense hydration for dry and sensitive skin - Clinically proven to improve skin texture and appearance - Fragrance-free and non-greasy formula
For whom: - Recommended for individuals with dry, sensitive, or compromised skin - Suitable for all ages, including infants and elderly individuals - Ideal for those looking to repair and protect their skin barrier
Pros: - Effective in repairing and strengthening skin barrier - Provides long-lasting hydration and relief for dry skin - Gentle formula suitable for sensitive skin types
Cons: - May be too heavy for those with oily or acne-prone skin - Some users may find the texture to be too thick for daytime use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ceramide lipids and GLA cater to intensive skin barrier repair needs.	Dermatology Times
Brand Strength	20	18	Established as India's leading prescription brand for dry, sensitive skin.	IMS Health
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within premium body lotion segment in India.	Euromonitor
Competition	10	8	Facing moderate competition from other premium body lotion brands in India.	Retail360
Use-case Advantage	5	5	Addresses specific needs of individuals with dry and sensitive skin.	SkinCareIndia
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Apifil Barrier Repair Lotion well in the premium body lotion segment in India.

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