AJMAL ARTISAN MUSKY WOOD MYSTIC AMBER DEODORANT PERFUME 150ML LONGLASTING SPRAY GIFT FOR MEN AND WOMEN ONLINE EXCLUSIVE

AJMAL ARTISAN MUSKY WOOD MYSTIC AMBER DEODORANT PERFUME 150ML LONGLASTING SPRAY GIFT FOR MEN AND WOMEN ONLINE EXCLUSIVE

Key Features: - Combination of musky wood and mystic amber creates a unique and long-lasting fragrance - Deodorant perfume spray provides all-day freshness - Suitable for both men and women - Comes in a convenient 150ml bottle - Crafted by Ajmal, a trusted name in the fragrance industry For whom: - Ideal for individuals who appreciate rich and captivating scents - Perfect for those looking for a unisex fragrance option - Suitable for daily wear or special occasions Pros: - Long-lasting fragrance that keeps you feeling fresh throughout the day - Unique blend of musky wood and amber creates a captivating scent - Convenient spray bottle for easy application Cons: - Some may find the scent to be too strong for their liking - May not be suitable for those with sensitive skin due to the alcohol content

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	BusinessToday, Livemint
Brand Strength	20	10	Ajmal's reputation for quality fragrances in India.	TOI, Hindu
Category Momentum	20	15	Strong demand for deodorants in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in India.	ET, Mint
Competition	10	6	Facing strong competition from established brands in India.	BusinessToday, ET
Use-case Advantage	5	5	Long-lasting fragrance suitable for both men and women.	TOI
Final Market Score	100	66/100 (3.30/5)	Well-positioned deodorant perfume in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—