Adidas Skin Detox Shower Gel for Women 400ml

Adidas Skin Detox Shower Gel for Women 400ml

Key Features: - Formulated with micellar technology to gently cleanse and detoxify the skin - Contains a refreshing blend of green tea, cucumber, and aloe vera extracts - Free from harsh chemicals and artificial fragrances - Leaves skin feeling clean, hydrated, and revitalized - Suitable for daily use
For whom: - Women who are looking for a gentle yet effective shower gel that helps to detoxify their skin - Those with sensitive skin who want a product that is free from harsh ingredients - Individuals who enjoy a refreshing and invigorating shower experience
Pros: - Gentle on the skin - Refreshing scent - Helps to detoxify and cleanse the skin - Leaves the skin feeling hydrated and revitalized
Cons: - Some may prefer a stronger fragrance - The bottle size may be too large for those who prefer smaller packaging sizes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The detox and skin-friendly features align well with current consumer preferences in India.	GfK
Brand Strength	20	18	Adidas is a well-established brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands in the body wash gel segment in India.	Nielsen
Use-case Advantage	5	5	Offers unique skin detox benefits catering to specific needs of Indian women.	Kantar
Final Market Score	100	76/100 (3.80/5)	Adidas Skin Detox Shower Gel for Women holds a strong position in the competitive Indian body wash gel market.

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