Bajajbeautyshop Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer Paired With 3 Pairs Of Eyebrow Stamp NATURAL BLACK

Bajajbeautyshop Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer Paired With 3 Pairs Of Eyebrow Stamp NATURAL BLACK

Key Features: - Natural Hairline Powder for quick root touch up - Hair Shading Sponge Pen for easy application - Shadow Stick for waterproof root concealment - Includes 3 pairs of Eyebrow Stamp in Natural Black

For whom: This product is perfect for anyone looking for a quick and easy way to touch up their roots or conceal any grey hairs. It is suitable for all hair types and colors.

Pros: - Convenient and easy to use - Waterproof formula for long-lasting coverage - Includes eyebrow stamps for added convenience

Cons: - Limited color options - Some users may find the sponge pen a bit difficult to use at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers innovative eyebrow stamp feature and waterproof root concealment	GfK
Brand Strength	20	10	Bajaj is a well-known brand in India for beauty products	Euromonitor
Category Momentum	20	15	Growing demand for quick root touch-up solutions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up products in India	Statista
Use-case Advantage	5	5	Addresses the need for easy and quick hair shading solutions	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong market fit and competitive pricing in the Indian beauty segment.

Factor	Rating (out of 5)	Notes
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