AISHU Waterproof Eyeshadow Black Matte Finish 2g

AISHU Waterproof Eyeshadow Black Matte Finish 2g

This waterproof eyeshadow from AISHU comes in a sleek black matte finish, perfect for creating bold and long-lasting eye looks. Whether you're going for a smokey eye or a dramatic winged liner, this eyeshadow won't budge throughout the day.

Key Features: - Waterproof formula - Matte finish - Long-lasting wear - Intensely pigmented - Easy to blend

For makeup enthusiasts who love experimenting with different eye looks and need a reliable eyeshadow that will stay put all day, this product is perfect for you. Whether you have oily eyelids or live in a humid climate, this waterproof eyeshadow will keep your eye makeup looking flawless.

Pros: - Intense pigmentation - Long-lasting wear - Smudge-proof - Versatile shade - Easy to apply

Cons: - Some users may find it difficult to remove at the end of the day - May require an oil-based makeup remover to fully take off

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and waterproof features align with current market trends.	Vogue, Elle
Brand Strength	20	10	Brand has a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	High demand for eyeshadow products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, India Retailing
Competition	10	6	Facing strong competition from established and emerging brands.	Beauty Launchpad, Cosmopolitan
Use-case Advantage	5	5	Versatile eyeshadow suitable for various occasions.	Femina
Final Market Score	100	66/100 (3.30/5)	AISHU Waterproof Black Matte Finish Eyeshadow 2g is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—