2 Oh Italian Blue Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

66/100 (3.30/5)

Decent

Strong brand with suitable features and pricing, facing tough competition in the market.

Rs.599.00 Rs.899.00

Best price from

Amazon.in

Key Features: Ammonia Free, Enriched with Argan Oil

Core USPs: Lasts up to 12-15 washes

Pros: Vibrant color, Nourishing formula

Cons: Limited color options, Requires frequent reapplication

Why someone might choose it: Safe for regular use

Price Range: ₹500 - ₹700

Use Case: Anyone looking for a vibrant, semi-permanent hair color option

Best Place to Buy: Amazon

Key Features: Long-lasting color, Smooth texture

Price Range: ₹450 - ₹600

Pros: Intense shine, Easy to apply

Cons: Strong scent, Limited color range

Why someone might choose it over the current product: Longer color retention

Use Case: Individuals with dry or dull hair

Best Place to Buy: Amazon

Key Features: Herbal ingredients, Protects hair

Price Range: ₹400 - ₹550

Pros: Gentle formula, Adds shine

Cons: Requires frequent touch-ups, Limited color options

Why someone might choose it over the current product: Hair strengthening properties

Use Case: Individuals with sensitive scalp

Best Place to Buy: Amazon

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and long-lasting formula align well with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair color segment.	Brandwatch
Category Momentum	20	15	Growing demand for semi-permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	0	Intense competition in the semi-permanent hair color segment from various brands.	Forbes
Use-case Advantage	5	3	Offers versatility for both men and women, catering to a wider audience.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong brand with suitable features and pricing, facing tough competition in the market.

STORE NAME	DESCRIPTION	PRICE
More Detail	2 Oh Italian Blue Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes In Stock	Rs.599.00 Rs.899.00 COD	GO TO STORE GO TO STORE
2 Oh Italian Blue Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes In Stock COD