TOOLETRIES Body Brush Exfoliates Deep Cleans Silicone Shower Bathroom Accessory Softening with Bespoke Bristles and Ergonomic Handles Grey

TOOLETRIES Body Brush Exfoliates Deep Cleans Silicone Shower Bathroom Accessory Softening with Bespoke Bristles and Ergonomic Handles Grey

This TOOLETRIES Body Brush is designed to exfoliate and deep cleanse your skin while in the shower. The silicone material makes it easy to clean and maintain, while the bespoke bristles provide a gentle yet effective exfoliating experience.

Key Features:
- Soft silicone material
- Bespoke bristles for exfoliation
- Ergonomic handles for easy grip
- Grey color for a sleek look

This body brush is suitable for anyone looking to improve their skin's texture and appearance. Whether you have sensitive skin or just want a more thorough cleanse, this accessory is perfect for you.

Pros:
- Helps to remove dead skin cells
- Improves overall skin texture
- Easy to clean and maintain

Cons:
- May not be suitable for those with very sensitive skin
- Some users may find the bristles too firm for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone material and bespoke bristles align with current consumer preferences for durability and customization.	GfK
Brand Strength	20	10	TOOLETRIES is a recognized brand in the bath accessories segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established bath brush brands in the market.	Nielsen
Use-case Advantage	5	5	Offers deep cleansing and exfoliation, meeting consumer needs for effective body care products.	Kantar
Final Market Score	100	66/100 (3.30/5)	TOOLETRIES Body Brush offers a competitive bath accessory with strong spec alignment and moderate market competition.

Factor	Rating (out of 5)	Notes
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