Sulfar Nixy Series Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Easy to Clean Body Brush for Bathing

Sulfar Nixy Series Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Easy to Clean Body Brush for Bathing

Key Features: - Double-sided design for deep cleaning and exfoliating - Made of silicone material for gentle yet effective scrubbing - Easy to clean and maintain - Helps in removing dead skin and promoting better circulation - Can be used for both dry and wet scrubbing
For whom: - Ideal for individuals looking for a thorough body scrubbing experience - Suitable for all skin types - Perfect for anyone looking to improve skin texture and remove dead skin cells
Pros: - Double-sided design offers versatility in scrubbing intensity - Silicone material is hygienic and easy to clean - Helps in improving skin texture and promoting circulation
Cons: - May require some adjustment in pressure for individuals with sensitive skin - Some users may find the size too large for easy handling

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers innovative features for effective skin exfoliation.	GFK
Brand Strength	20	15	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	10	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition with room for growth.	Forrester
Use-case Advantage	5	5	Addresses specific skin cleaning needs effectively.	Gartner
Final Market Score	100	66/100 (3.30/5)	Innovative bath brush with strong brand presence and competitive pricing.

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