SR Premium Soft Silicone Back Scrubber Shower Bath Body Brush with Long Handle Dirt Removal Back Scrubber BPA Free for Men and Women Multi Color Pack of 1

SR Premium Soft Silicone Back Scrubber Shower Bath Body Brush with Long Handle Dirt Removal Back Scrubber BPA Free for Men and Women Multi Color Pack of 1

This SR Premium Soft Silicone Back Scrubber is perfect for exfoliating and cleaning hard-to-reach areas on your back. The long handle makes it easy to reach every part of your back, and the soft silicone bristles gently scrub away dirt and dead skin cells.
Key Features: - Made of premium quality soft silicone - Long handle for easy reach - BPA free - Multi-color pack of 1 - Great for exfoliating and cleaning
For whom: This back scrubber is suitable for both men and women who want an effective and convenient way to exfoliate and cleanse their back.
Pros: - Gentle on skin - Easy to use - Long handle for easy reach - BPA free
Cons: - Some users may find the silicone bristles too soft - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Silicone material and long handle meet consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in bath products sector.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition with room for differentiation.	Nielsen
Use-case Advantage	5	3	Versatile for both men and women, enhancing usability.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced back scrubber with versatile features for Indian market.

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