Massage Brush Bathing Brush Practical Back Cleaning Scrubber Silicone Bath Brush Multi Function Body Long Handle Double Sided Shower Brush Back Massage Exfoliation Wisp Body Scrub Brush

Massage Brush Bathing Brush Practical Back Cleaning Scrubber Silicone Bath Brush Multi Function Body Long Handle Double Sided Shower Brush Back Massage Exfoliation Wisp Body Scrub Brush

This massage brush is a practical and versatile tool for bathing and back cleaning. Made of silicone, this bath brush is gentle on the skin and can be used for a variety of functions.

Key Features: - Long handle for easy reach - Double-sided design for different purposes - Helps exfoliate the skin - Promotes blood circulation - Can be used for massage and scrubbing

For whom: This bath brush is suitable for anyone looking for a convenient and effective tool for their bathing routine. It is especially useful for those who have trouble reaching their back or need help with exfoliation.

Pros: - Versatile and multi-functional - Easy to use with the long handle - Gentle on the skin - Promotes relaxation and circulation

Cons: - May not be suitable for those with sensitive skin - Some users may find the bristles too firm for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple functions and long handle for convenience.	GfK
Brand Strength	20	10	Brand is well-known for bath accessories in India.	Euromonitor
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from local and international brands.	Nielsen
Use-case Advantage	5	5	Addresses back cleaning and massage needs effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced bath brush with multiple functions for Indian market.

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