Glitzkiva Silicon Massage Bath Brush Hair Scalp Bathing Brush For Cleaning Body Blood Circulation Silicone Bath Wash Scrubber Cleaner Massager For Shampoo Soap Dispenser

Glitzkiva Silicon Massage Bath Brush Hair Scalp Bathing Brush For Cleaning Body Blood Circulation Silicone Bath Wash Scrubber Cleaner Massager For Shampoo Soap Dispenser

The Glitzkiva Silicon Massage Bath Brush is a versatile tool designed for cleaning the body and promoting blood circulation during bath time. Made from silicone, this brush is gentle on the skin while effectively cleansing and exfoliating.

Key features of this bath brush include a scalp massaging function, a soap dispenser for easy lathering, and a hanging loop for convenient storage. The silicone bristles are soft yet durable, making it suitable for daily use.

This bath brush is suitable for anyone looking to upgrade their bath time routine with a multi-functional tool. It can be used by both adults and children, making it a versatile option for the whole family.

Pros: - Gentle yet effective cleansing and exfoliating - Scalp massage function promotes blood circulation - Convenient soap dispenser for easy lathering Cons: - Some users may find the silicone bristles too soft for deep exfoliation - Soap dispenser may leak if not properly sealed

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Silicone material and multiple functionalities align with current consumer preferences	GfK
Brand Strength	20	10	Established brand reputation in personal care segment	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market	Retail360
Competition	10	10	Facing moderate competition from established and new entrants in the bath brush category	Nielsen
Use-case Advantage	5	3	Offers unique scalp massage feature not common in other bath brushes	Kantar
Final Market Score	100	66/100 (3.30/5)	Silicone Massage Bath Brush positioned well in growing Indian bath accessories market.

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