FIGMENT Silicone Body Back Scrubber Blue Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Back Body Scruber

FIGMENT Silicone Body Back Scrubber Blue Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Back Body Scruber

This FIGMENT Silicone Body Back Scrubber is designed to provide deep cleaning and exfoliation for your skin. Made from high quality silicone material, this double-sided bathing brush helps remove dead skin cells and impurities, leaving your skin feeling refreshed and rejuvenated.
Key Features: - Double-sided design for versatile use - Made from soft and flexible silicone material - Helps improve blood circulation and promote skin regeneration - Suitable for all skin types - Easy to clean and dry
For whom: This back scrubber is perfect for anyone looking to improve their skin health and hygiene. It can be especially beneficial for those with dry, flaky skin or rough patches on their back.
Pros: - Gentle yet effective exfoliation - Easy to grip and maneuver - Can be used with your favorite body wash or shower gel - Durable and long-lasting
Cons: - May be too rough for sensitive skin - May require extra effort for hard-to-reach areas on the back

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique double-sided design with silicone material for effective cleaning and exfoliation	BusinessToday, IndiaToday
Brand Strength	20	10	Established brand reputation in the personal care segment	TOI, Hindu
Category Momentum	20	15	Growing demand for innovative bath accessories in the Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar bath brushes in the market	Livemint, EconomicTimes
Competition	10	6	Facing moderate competition from other bath brush brands with similar features	Outlook, FinancialExpress
Use-case Advantage	5	5	Offers multifunctional benefits including deep cleaning, exfoliation, and massage	BusinessLine
Final Market Score	100	66/100 (3.30/5)	Innovative silicone body back scrubber with strong market potential in India

Factor	Rating (out of 5)	Notes
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