ETSAP Silicone Body Scrubber Shower Scrubber for Nourishing Cleaning Exfoliating Your Skin Lather Boosting Bristles with Ergonomic No Slip Handle Body Exfoliator for Men and Women bath brush

ETSAP Silicone Body Scrubber Shower Scrubber for Nourishing Cleaning Exfoliating Your Skin Lather Boosting Bristles with Ergonomic No Slip Handle Body Exfoliator for Men and Women bath brush

This ETSAP Silicone Body Scrubber is designed to provide nourishing cleaning and exfoliating for your skin. The lather boosting bristles help to create a rich lather for a more effective cleansing experience.

Key features of this body scrubber include an ergonomic no slip handle, making it easy to use in the shower. The silicone material is gentle on the skin, making it suitable for both men and women.

This body scrubber is ideal for anyone looking to cleanse and exfoliate their skin, leaving it feeling smooth and rejuvenated. It can help to remove dead skin cells and improve the overall appearance and texture of your skin.

Pros: - Gentle on the skin - Ergonomic handle for easy use - Lather boosting bristles for a more effective clean Cons: - May not be suitable for those with sensitive skin - Some users may find the bristles too stiff for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features like lather-boosting bristles are well-suited for Indian consumers.	GfK
Brand Strength	20	15	Strong brand reputation in the personal care segment.	Brandwatch
Category Momentum	20	10	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from established and new brands in the bath brushes category.	Kantar
Use-case Advantage	5	5	Addresses the need for effective body exfoliation and nourishing cleaning.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned silicone body scrubber with unique features for the Indian bath brushes market.

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