CVM ENTERPRISE Advanced Antimicrobial Silicone Shower Brush for Gentle Exfoliation and Renewed Skin Eco Conscious Durable and Versatile Cleansing Companion MULTICOLOUR

CVM ENTERPRISE Advanced Antimicrobial Silicone Shower Brush for Gentle Exfoliation and Renewed Skin Eco Conscious Durable and Versatile Cleansing Companion MULTICOLOUR

Key Features: - Made with advanced antimicrobial silicone for a gentle exfoliation experience - Eco-conscious design for a sustainable bathing routine - Durable and versatile for long-lasting use - Multicolour design adds a fun pop to your shower routine

For whom: The CVM Enterprise Advanced Antimicrobial Silicone Shower Brush is perfect for anyone looking for a gentle exfoliation tool that is also eco-conscious. Whether you have sensitive skin or just want to upgrade your shower routine, this brush is suitable for all skin types.

Pros: - Gentle exfoliation for renewed skin - Antimicrobial silicone helps prevent bacteria buildup - Durable design for long-lasting use - Fun multicolour design adds a touch of style to your shower routine

Cons: - May not provide a deep exfoliation for those looking for a more intense scrub - Multicolour design may not be to everyone's taste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative antimicrobial silicone material and gentle exfoliation features align well with current consumer preferences.	Euromonitor
Brand Strength	20	15	Established brand reputation in the bath accessories segment.	Brand Equity
Category Momentum	20	10	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	6	Facing moderate competition from other established bath brush brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for eco-conscious cleansing solutions in the Indian market.	GFK
Final Market Score	100	66/100 (3.30/5)	Innovative silicone shower brush with strong brand and feature fit, positioned well in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—