Cinlitek Silicone Body Scrubber Long Handle Back Scrubber for Shower Exfoliating Bath Brush With Free Hook for Men Women Kids

Cinlitek Silicone Body Scrubber Long Handle Back Scrubber for Shower Exfoliating Bath Brush With Free Hook for Men Women Kids

Key Features: - Made of high quality silicone material, durable and long-lasting - Long handle design for easy reach on back and other hard-to-reach areas - Soft bristles provide gentle exfoliation for smoother, softer skin - Comes with a free hook for easy storage in the shower
For whom: - Men, women, and kids who want a convenient and effective way to exfoliate their skin in the shower - People with limited mobility who need a long handle for easier reach - Anyone looking for a hygienic alternative to traditional loofahs or sponges
Pros: - Easy to use with the long handle design - Made of silicone material that is easy to clean and dries quickly - Soft bristles provide gentle exfoliation without irritating the skin - Comes with a free hook for convenient storage in the shower
Cons: - May be too soft for those who prefer a more abrasive exfoliation - Handle may be too long for some users' preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and silicone material align with current consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in bath accessories.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other bath brush brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for a versatile and durable back scrubber.	Kantar
Final Market Score	100	66/100 (3.30/5)	Silicone body scrubber with long handle positioned well in growing Indian bath accessories market.

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