AJIGNA MART Shower Body Brush with Bristles and Loofah Back Scrubber Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Men and Women

AJIGNA MART Shower Body Brush with Bristles and Loofah Back Scrubber Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Men and Women

Key Features: - Dual-sided design with bristles on one side and loofah on the other for a complete exfoliating experience - Curved long handle allows for easy reach and comfortable use - Suitable for both men and women - Helps to improve circulation and promote healthier, smoother skin

For whom: - Ideal for anyone looking to enhance their shower routine and exfoliate their skin - Suitable for all skin types

Pros: - Dual-sided design offers versatility in exfoliating options - Curved handle makes it easy to reach all areas of the body - Helps to improve skin texture and appearance - Suitable for both men and women

Cons: - Some users may find the bristles too stiff for sensitive skin - Loofah side may wear out over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of bristles and loofah appeals to Indian consumers	Retail360
Brand Strength	20	15	Established brand with positive customer reviews	Amazon, Flipkart
Category Momentum	20	10	Growing demand for bath accessories in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	PriceBaba
Competition	10	8	Facing competition from similar products with innovative features	BusinessToday
Use-case Advantage	5	3	Long handle for easy reach and exfoliation	HomeDecorIndia
Final Market Score	100	66/100 (3.30/5)	Competitively positioned shower body brush with good market potential in India

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