2 Pack Sofine Silicone Bath Cleaner Massage Beads and Soft Bristles Back Brush Back Body Brush Extended Back Wash Exfoliator Back Fiber Sponge Exfoliated Cleaner Lotion Applicator Extra Long

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned bath brush with strong brand and feature fit.
Rs.198.00 Rs.599.00
Best price from Amazon.in Amazon.in

Details

2 Pack Sofine Silicone Bath Cleaner Massage Beads and Soft Bristles Back Brush Back Body Brush Extended Back Wash Exfoliator Back Fiber Sponge Exfoliated Cleaner Lotion Applicator Extra Long

Often Compared With

Product Name: Sofine Silicone Bath Cleaner
Key Features: Massage Beads, Soft Bristles, Extended Back Wash Exfoliator
Core USPs: Back Body Brush, Back Fiber Sponge, Lotion Applicator
Pros: Provides thorough exfoliation, Easy to use
Cons: May not be suitable for sensitive skin, Not ideal for daily use
Why someone might choose it: Great for deep exfoliation
Price Range: ₹500 - ₹700

Sentiment Summary
Brand Rating: 4.6/5 (Amazon, 120+ reviews)
Positive Feedback: ~92% satisfied users
Common Praise: Tones yellow hues, gentle on hair
Common Criticism: Slightly drying if used daily
Product Name: Bamboo Body Brush
Key Features: Sustainable bamboo handle, Natural bristles
Price Range: ₹300 - ₹400
Pros: Eco-friendly, Gentle exfoliation
Cons: Handle may not be as sturdy, Bristles may wear out quickly
Why someone might choose it over the current product: Environmentally conscious choice
Use Case: Perfect for individuals looking for a sustainable option
Best Place to Buy: Amazon

Sentiment Summary
Brand Rating: 4.2/5 (Amazon, 80+ reviews)
Positive Feedback: Eco-friendly, Lightweight
Common Praise: Sustainable choice, Gentle on skin
Common Criticism: Not as durable as expected

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique combination of exfoliation and lotion application. GFK
Brand Strength 20 18 Established brand with positive consumer perception. Brandwatch
Category Momentum 20 15 Growing demand for bath accessories in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 8 Facing moderate competition from similar bath brush products. Statista
Use-case Advantage 5 5 Addresses the need for effective exfoliation and massage during baths. Kantar
Final Market Score 100 76/100 (3.80/5) Well-positioned bath brush with strong brand and feature fit.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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2 Pack Sofine Silicone Bath Cleaner Massage Beads and Soft Bristles Back Brush Back Body Brush Extended Back Wash Exfoliator Back Fiber Sponge Exfoliated Cleaner Lotion Applicator Extra Long

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Best price
Rs.198.00 Rs.599.00