YOUNG CHEMIST Natural Unrefined Kokum Butter For Personal Care Skin And Hair Health Moisturization And Body Massage For Men And Women 50g

YOUNG CHEMIST Natural Unrefined Kokum Butter For Personal Care Skin And Hair Health Moisturization And Body Massage For Men And Women 50g

About Product: YOUNG CHEMIST Natural Unrefined Kokum Butter is a versatile product that offers multiple benefits for personal care. It can be used for skin and hair health, moisturization, and body massage.

Key Features: This Kokum Butter is natural and unrefined, ensuring that it retains all its beneficial properties. It is suitable for both men and women and comes in a convenient 50g size.

For whom: This product is ideal for individuals looking to improve their skin and hair health in a natural and effective way. It is also suitable for those who enjoy indulging in body massages for relaxation and rejuvenation.

Pros & Cons: Pros: - Natural and unrefined - Versatile uses for skin, hair, and body - Suitable for both men and women - Convenient 50g size Cons: - May have a strong natural scent - Could melt in high temperatures or direct sunlight

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unrefined Kokum butter suitable for skin and hair health	IndiaRetailing
Brand Strength	20	18	Established brand with positive reputation for quality	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body butters	Euromonitor
Competition	10	8	Facing moderate competition from other natural body butter brands	BusinessStandard
Use-case Advantage	5	5	Versatile product suitable for both men and women	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural body care segment in India.

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