Yardley London Imperial Sandalwood Perfumed Deo For Women 150ml

Yardley London Imperial Sandalwood Perfumed Deo For Women 150ml

This Yardley London Imperial Sandalwood Perfumed Deo is a luxurious and long-lasting fragrance for women.

Key Features: - Features the rich and exotic scent of sandalwood - Provides all-day odor protection - Comes in a convenient 150ml size

For whom: This deodorant is perfect for women who appreciate a sophisticated and timeless fragrance. It is ideal for everyday wear or special occasions.

Pros: - Long-lasting scent - Elegant packaging - Affordable price

Cons: - Some may find the scent to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandalwood fragrance popular among Indian women.	Vogue, Femina
Brand Strength	20	10	Yardley known for quality fragrances in India.	TOI, Hindu
Category Momentum	20	15	Deodorant market growing steadily in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products.	BusinessToday, Outlook
Competition	10	6	Facing competition from other established deodorant brands.	IndiaToday, BrandEquity
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily wear.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Yardley London Imperial Sandalwood Deo: Well-positioned in growing Indian deodorant market.

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