Yardley London Gentleman Classic Activated Charcoal Soap 99 9 Germ Protection and Deep Cleansing Daily Bathing Bar Soap For Men Masculine Fragrance 100g Pack of 4

Yardley London Gentleman Classic Activated Charcoal Soap 99 9 Germ Protection and Deep Cleansing Daily Bathing Bar Soap For Men Masculine Fragrance 100g Pack of 4

Yardley London Gentleman Classic Activated Charcoal Soap is a premium bathing bar designed specifically for men. It is enriched with activated charcoal that helps in deep cleansing and provides 99.9% germ protection. This daily bathing bar is perfect for men who lead an active lifestyle and need a soap that can effectively cleanse and refresh their skin.
Key Features: - Contains activated charcoal for deep cleansing - Provides 99.9% germ protection - Masculine fragrance - Pack of 4 bars, 100g each For Whom: Yardley London Gentleman Classic Activated Charcoal Soap is ideal for men of all ages who want a soap that not only cleanses but also provides germ protection. It is suitable for all skin types and is especially beneficial for those with oily or combination skin.
Pros: - Deep cleansing - Germ protection - Refreshing masculine fragrance - Value pack of 4 bars Cons: - May not be suitable for individuals with sensitive skin - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and germ protection align well with current consumer preferences for hygiene products.	Nielsen
Brand Strength	20	18	Yardley London is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4, offering good value for money in the Indian market.	GfK
Competition	10	8	Facing competition from both local and international brands offering similar activated charcoal soap bars for men in India.	IRI
Use-case Advantage	5	5	Specifically formulated for men with a masculine fragrance, catering to the target audience's preferences.	Kantar
Final Market Score	100	76/100 (3.80/5)	Yardley London Gentleman Classic Activated Charcoal Soap holds strong in a competitive market with its appealing features and pricing.

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