WildOak Blueberry Blast Sugar Body Scrub 300g Kojic Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

WildOak Blueberry Blast Sugar Body Scrub 300g Kojic Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

Key Features: - Contains blueberry extract for antioxidant protection - Infused with kojic acid to brighten dark areas - Hyaluronic acid and ceramides for hydration and skin barrier support - Collagen peptides for skin elasticity and firmness - Exfoliating sugar granules to smooth out rough skin

For whom: - Suitable for those looking to brighten and hydrate their skin - Ideal for individuals with dark patches or rough skin on their legs or arms - Great for those looking to exfoliate and improve the overall texture of their skin

Pros: - Contains a blend of powerful ingredients for multiple skin benefits - Effectively exfoliates and smooths rough skin - Helps to brighten and hydrate the skin for a more radiant appearance Cons: - May not be suitable for those with sensitive skin - Some individuals may find the scrub particles too abrasive

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Kojic, Hyaluronic Acid, and Collagen.	Vogue India
Brand Strength	20	18	Strong brand reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Retail360
Competition	10	8	Facing competition from established brands offering similar benefits.	Cosmopolitan India
Use-case Advantage	5	5	Addresses multiple skin concerns like dark spots, dryness, and roughness.	Elle India
Final Market Score	100	76/100 (3.80/5)	Premium body scrub with strong brand and ingredient appeal in a competitive market.

Factor	Rating (out of 5)	Notes
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