VLCC Cocoa Butter De Tan Glow Body Lotion SPF 30 PA 400ml Deeply Hydrating Moisturizing Lotion Helps fight tanning Glowing Skin Even Skin Tone Avocado Oil Shea Butter Cocoa Butter

VLCC Cocoa Butter De Tan Glow Body Lotion SPF 30 PA 400ml Deeply Hydrating Moisturizing Lotion Helps fight tanning Glowing Skin Even Skin Tone Avocado Oil Shea Butter Cocoa Butter

Key Features: - Contains SPF 30 PA to protect against harmful UV rays - Enriched with Cocoa Butter, Avocado Oil, and Shea Butter for deep hydration - Helps in combating tanning and gives a glowing skin - Even out skin tone and improve skin texture

For whom: - Suitable for all skin types - Ideal for those looking to hydrate and nourish their skin while protecting against sun damage - Great for those dealing with tanned and uneven skin tone

Pros: - Deeply hydrating and moisturizing formula - Helps in reducing tanning and improving skin tone - Provides sun protection with SPF 30 PA - Contains natural ingredients like Cocoa Butter, Avocado Oil, and Shea Butter

Cons: - May feel slightly greasy on oily skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 30, PA rating, and hydrating ingredients align well with market trends	Nielsen
Brand Strength	20	18	VLCC is a well-established brand with a loyal customer base	Euromonitor
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment	GfK
Competition	10	8	Facing strong competition from other established brands offering similar benefits	IRI
Use-case Advantage	5	5	Addresses multiple skin concerns like tanning, hydration, and even skin tone	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with strong brand backing and competitive features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—