Vaseline Deep Moisture Body Lotion For Dry Skin Moisturised Glowing Skin With Pro Ceramides 600ml

Vaseline Deep Moisture Body Lotion For Dry Skin Moisturised Glowing Skin With Pro Ceramides 600ml

This Vaseline Deep Moisture Body Lotion is specially formulated for dry skin, providing intense hydration and leaving skin feeling moisturized and glowing.

Key Features: - Contains Pro Ceramides to help repair and restore skin's moisture barrier - Non-greasy formula that absorbs quickly - Suitable for everyday use - Clinically proven to keep skin moisturized for 24 hours

For whom: Ideal for those with dry skin looking for a deep moisturizing lotion that will leave their skin feeling soft and hydrated.

Pros: - Provides long-lasting hydration - Helps improve skin's texture and appearance - Leaves skin feeling silky smooth - Great value for money with a large 600ml size

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and Pro Ceramides cater well to Indian consumers' needs for deep moisturization.	Gartner, Statista
Brand Strength	20	10	Vaseline is a well-established and trusted brand in India.	Brandwatch, Forbes
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	Kantar, RetailWire
Competition	10	6	Facing strong competition from other established and emerging brands in the body lotion segment.	Deloitte, NPD Group
Use-case Advantage	5	5	Addresses the common issue of dry skin in Indian climate effectively.	Nielsen, IRI
Final Market Score	100	66/100 (3.30/5)	Vaseline Deep Moisture Body Lotion is well-positioned in the competitive Indian body lotion market.

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