The Body Shop Tea Tree Oil 20 ML For Oily Blemished Skin Purifying Vegan

The Body Shop Tea Tree Oil 20 ML For Oily Blemished Skin Purifying Vegan

Key Features: - Contains pure tea tree oil known for its purifying properties - Helps to target blemishes and purify the skin - Vegan and cruelty-free
For whom: Ideal for those with oily or blemished skin looking for a natural solution to treat and prevent breakouts.
Pros: - Natural alternative to harsh chemical treatments - Convenient size for on-the-go use - Can be applied directly to problem areas for targeted treatment
Cons: - Strong scent may not be appealing to all users - Some may find the oil slightly drying on the skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil is popular for treating oily and blemished skin in India.	Vogue
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established natural skincare brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses a common skin concern among Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong market position due to brand strength and product fit for Indian consumers.

Factor	Rating (out of 5)	Notes
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