The Body Shop Shea Body Butter 200 Ml

The Body Shop Shea Body Butter 200 Ml

- About Product The Body Shop Shea Body Butter is a rich and deeply nourishing moisturizer that is perfect for dry or dehydrated skin. Made with Community Trade shea butter from Ghana, this body butter helps to soften and smooth skin, leaving it feeling velvety soft and supple.

- Key Features Some key features of The Body Shop Shea Body Butter include its deliciously creamy texture, long-lasting hydration, and gentle formula that is suitable for all skin types.

- For whom This body butter is ideal for those with dry or dehydrated skin, or anyone looking for a luxurious and pampering moisturizer that will leave their skin feeling soft and nourished.

- Pros One of the pros of The Body Shop Shea Body Butter is its rich and creamy texture that melts into the skin, providing long-lasting hydration. Additionally, the Community Trade shea butter used in this product helps to support women in Ghana and their communities.

- Cons Some potential cons of this body butter may include its price point, as it is considered more of a luxury product. Additionally, those with sensitive skin may want to patch test this product first to ensure compatibility.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter is a popular ingredient in body care products in India	Euromonitor
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Body butter demand rising due to increased focus on skincare in India	Mintel
Price Positioning	20	15	Competitively priced compared to similar body butters in India	Retail Gazette
Competition	10	10	Facing competition from both international and local body butter brands in India	Business Standard
Use-case Advantage	5	3	Offers deep moisturization suitable for dry skin prevalent in India	Vogue
Final Market Score	100	81/100 (4.05/5)	Strong brand and ingredient fit, competitive pricing, facing stiff competition in growing body butter market in India

Factor	Rating (out of 5)	Notes
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