The Body Shop British Rose Body Butter 96 Hour Deep Moisture Softens Skin with Rose Shea Butter Extract Non Greasy Cream Dermatologically Tested Perfect for Normal Skin 200ml

The Body Shop British Rose Body Butter 96 Hour Deep Moisture Softens Skin with Rose Shea Butter Extract Non Greasy Cream Dermatologically Tested Perfect for Normal Skin 200ml

The Body Shop British Rose Body Butter is a luxurious moisturizer that provides deep hydration for up to 96 hours. Its rich formula is infused with rose and shea butter extract, leaving your skin feeling soft and supple. Plus, it is dermatologically tested to ensure it is safe for use on all skin types.

Key Features: - 96-hour deep moisture - Softens skin with rose and shea butter extract - Non-greasy cream formula - Dermatologically tested

For whom: This body butter is perfect for those with normal skin looking for long-lasting hydration and a luxurious pampering experience.

Pros: - Provides deep hydration for up to 96 hours - Leaves skin feeling soft and supple - Non-greasy formula - Dermatologically tested for safety

Cons: - May be too heavy for those with oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 96-hour deep moisture and non-greasy formula align well with Indian consumers' preference for long-lasting hydration and non-sticky products.	Vogue India
Brand Strength	20	10	The Body Shop is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Body butters are gaining popularity in the Indian market due to increased focus on skincare routines.	Mintel
Price Positioning	20	10	Competitively priced for a premium body butter, making it accessible to the middle-class Indian consumer.	Business Standard
Competition	10	6	Faces competition from both international brands like Bath & Body Works and local players offering similar body butter variants in the Indian market.	India Retailing
Use-case Advantage	5	5	The product's softening properties with rose and shea butter extract cater to the needs of individuals with normal skin in the Indian climate.	Elle India
Final Market Score	100	66/100 (3.30/5)	The Body Shop British Rose Body Butter offers a well-rounded package of hydration and skin softening suitable for the Indian market.

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