Skin Elements Men s Intimate Wash with Passion Fruit pH Balanced Foaming Hygiene Wash Soothes Refreshes Maintains Hygiene 120 ml

Skin Elements Men s Intimate Wash with Passion Fruit pH Balanced Foaming Hygiene Wash Soothes Refreshes Maintains Hygiene 120 ml

Skin Elements Men's Intimate Wash with Passion Fruit is a pH-balanced foaming hygiene wash specially formulated for men. It is designed to soothe, refresh, and maintain hygiene in the intimate area.

Key Features: - Enriched with passion fruit extract for a refreshing and invigorating experience - pH-balanced formula helps maintain the natural balance of the intimate area - Provides a gentle and effective cleanse without causing irritation or dryness - Helps prevent odors and discomfort, promoting overall intimate health

For whom: This intimate wash is perfect for men looking to maintain cleanliness and hygiene in their intimate area. It is suitable for all skin types and can be used daily as part of a regular hygiene routine.

Pros: - Refreshing passion fruit scent - pH-balanced formula - Gentle and effective cleansing - Helps prevent odors and discomfort

Cons: - Some users may prefer a different scent - May not be suitable for those with sensitive skin or allergies to specific ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with pH balance and passion fruit extract meets consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	15	Established brand with a loyal customer base in the personal care segment.	Euromonitor
Category Momentum	20	10	Growing demand for specialized body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other brands offering similar men's hygiene products.	IRI
Use-case Advantage	5	5	Addresses a specific hygiene need for men, offering a targeted solution.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for men's intimate hygiene products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—