Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion for Nourishment 100 g

Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion for Nourishment 100 g

Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion is a nourishing lotion designed to hydrate and moisturize the skin.

Key Features: - Enriched with natural ingredients like milk protein, almond oil, and honey - Deeply moisturizes and nourishes the skin - Helps to improve skin texture and elasticity - Leaves skin soft, smooth, and radiant

For whom: This lotion is suitable for all skin types, especially those with dry or dehydrated skin.

Pros: - Provides long-lasting hydration - Absorbs quickly without leaving a greasy residue - Helps to improve skin's overall health and radiance

Cons: - May not be suitable for those with sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Premium ingredients like milk for intense nourishment align well with Indian consumer preferences	Vogue, Elle
Brand Strength	20	10	Shahnaz Husain known for natural products, trusted brand in Indian market	Brand Equity, Business Standard
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium product, appealing to middle to high-income consumers	The Economic Times, India Today
Competition	10	6	Facing competition from both international brands and local players in the body lotion segment	Livemint, Business Insider
Use-case Advantage	5	5	Versatile lotion suitable for all skin types, addressing a wide market segment	Femina
Final Market Score	100	66/100 (3.30/5)	Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—