Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion for Nourishment 100 g

Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion for Nourishment 100 g

Shahnaz Husain Shamoist Premium Intensive Moisturising Milk Lotion is a luxurious lotion designed to deeply nourish and hydrate the skin. Formulated with a blend of natural ingredients, this lotion helps to replenish lost moisture and restore softness to dry and dull skin.

Key Features: - Enriched with milk proteins and herbal extracts - Deeply moisturizes and nourishes the skin - Helps restore the skin's natural balance - Leaves skin feeling soft, smooth, and rejuvenated

For whom: This lotion is suitable for all skin types, especially those with dry or dehydrated skin in need of intense hydration and nourishment.

Pros: - Luxurious formula that feels rich and hydrating - Natural ingredients that are gentle on the skin - Leaves skin feeling soft and supple - Helps improve skin texture and tone

Cons: - May be too heavy for oily skin types - Scent may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains intensive moisturizing properties suitable for nourishing dry skin.	Vogue India
Brand Strength	20	18	Shahnaz Husain is a well-established brand in India known for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body lotions in the market.	Retail Today
Competition	10	8	Facing competition from other premium body lotion brands offering similar benefits.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for deep nourishment and hydration for skin.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing premium body lotion market segment in India.

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