Sensibar Classic Bathing Bar Pack of 3 75gm

Sensibar Classic Bathing Bar Pack of 3 75gm

Sensibar Classic Bathing Bar is a gentle and nourishing soap that is suitable for all skin types. Each pack contains 3 bars of 75gm each, making it convenient for daily use.

Key Features:
1. Enriched with moisturizing ingredients
2. Mild and gentle on the skin
3. Long-lasting fragrance
4. Pack of 3 bars for value for money

For whom:
Sensibar Classic Bathing Bar is ideal for individuals looking for a nourishing soap that is suitable for daily use. It is gentle enough for sensitive skin types and provides hydration for dry skin.

Pros:
1. Moisturizing formula
2. Long-lasting fragrance
3. Suitable for all skin types

Cons:
1. Some may find the size of the bars too small
2. Packaging could be improved for better sustainability

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 75gm pack size offers good value for money and convenience for users.	GfK
Brand Strength	20	10	Established brands have loyal customer base and trust in the market.	Nielsen
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from both local and international soap brands.	IRI
Use-case Advantage	5	5	Suitable for daily use, catering to the basic cleansing needs of consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced bathing bar with good market fit and potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—