SCALP BODY SCRUB

SCALP BODY SCRUB

This scalp body scrub is designed to gently exfoliate and cleanse the scalp, removing buildup and impurities for healthier hair growth.

Key features of this scrub include the use of natural ingredients like sea salt, coconut oil, and essential oils to nourish and hydrate the scalp while promoting circulation.

This product is suitable for those looking to improve the health of their scalp, whether they have dandruff, dryness, or simply want to promote better hair growth.

Pros: - Helps to remove buildup and impurities from the scalp - Nourishes and hydrates the scalp with natural ingredients - Promotes circulation and healthy hair growth Cons: - May be too abrasive for sensitive scalps - Some users may not like the scent of essential oils used in the scrub

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients suitable for Indian skin types.	Vogue
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to premium brands.	Retail360
Competition	10	0	Intense competition from established and new brands.	Business Today
Use-case Advantage	5	3	Addresses specific skin concerns like dryness and dandruff.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned body scrub with strong brand and feature fit in competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—