Rustic Rituals 2 in 1 Dry Skin Bath Brush with 11 inch Removable Wood Handle Natural Bristles Dry Brushing Removes Dead Skin Treats Cellulite Stimulates Blood Flow

Rustic Rituals 2 in 1 Dry Skin Bath Brush with 11 inch Removable Wood Handle Natural Bristles Dry Brushing Removes Dead Skin Treats Cellulite Stimulates Blood Flow

Key Features: - 2-in-1 design: can be used as a dry skin brush or bath brush - 11-inch removable wood handle for easy handling - Natural bristles for gentle exfoliation and removal of dead skin - Helps to reduce cellulite and stimulate blood flow for healthier skin

For whom: - Ideal for those with dry skin looking for a gentle exfoliation solution - Suitable for individuals looking to improve skin texture and promote blood circulation - Great for anyone looking to reduce the appearance of cellulite

Pros: - Versatile 2-in-1 design for dry brushing or bath use - Removable handle makes it easy to customize to your needs - Natural bristles are gentle on skin yet effective in exfoliating - Helps to improve skin texture and promote overall skin health

Cons: - May not provide deep exfoliation for those with very rough or calloused skin - Some users may find the bristles too soft for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 2-in-1 functionality and natural bristles for effective dry brushing.	Consumer Reports
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other established bath brush brands.	Euromonitor
Use-case Advantage	5	5	Addresses common skin issues like dryness and cellulite effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively positioned 2-in-1 bath brush with natural bristles.

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