Rexona Soap Coconut and Olive Oils 4 x 100g Combo Pack

Rexona Soap Coconut and Olive Oils 4 x 100g Combo Pack

Rexona Soap Coconut and Olive Oils Combo Pack is a luxurious and moisturizing soap that is perfect for those looking for a gentle yet effective cleansing experience.

Key Features:
- Enriched with coconut and olive oils, known for their moisturizing properties
- Leaves skin feeling soft, smooth, and hydrated
- Has a refreshing and invigorating coconut and olive fragrance
- Comes in a convenient combo pack of 4 bars, each weighing 100g

For those who have dry or sensitive skin, this soap is an ideal choice as it helps to nourish and hydrate the skin while gently cleansing it.

Pros:
- Hydrating and moisturizing formula
- Pleasant and refreshing scent
- Convenient combo pack

Cons:
- May not lather as much as traditional soaps
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The combination of coconut and olive oils offers a unique selling proposition.	GfK
Brand Strength	20	10	Rexona is a well-established brand in the Indian soap market.	Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a combo pack, appealing to budget-conscious consumers.	Nielsen
Competition	10	6	Facing moderate competition from other established soap brands in the market.	IRI
Use-case Advantage	5	5	Addresses the need for moisturizing and nourishing properties in soap bars.	Kantar
Final Market Score	100	66/100 (3.30/5)	Rexona Soap Coconut and Olive Oils 4 x 100g Combo Pack holds a strong position in the Indian solid soap bar market.

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