Rexona Coconut and Olive Oil Soap For Silky Smooth Skin 4X100 g

Rexona Coconut and Olive Oil Soap For Silky Smooth Skin 4X100 g

- This Rexona soap is specially formulated with coconut and olive oil to provide silky smooth skin with every use.

- Key Features: Infused with the moisturizing properties of coconut and olive oil, this soap helps to nourish and hydrate the skin, leaving it feeling soft and smooth.

- For whom: This soap is suitable for all skin types, especially those looking for extra hydration and a luxurious bathing experience.

- Pros: The coconut and olive oil in this soap help to soothe and replenish dry skin, leaving it feeling moisturized and refreshed. The formula lathers well and has a pleasant scent.

- Cons: Some users may find the soap to be too moisturizing for oily skin types, and the fragrance may be overpowering for those sensitive to scents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and olive oil combination aligns with current consumer preference for natural skincare products	Nielsen
Brand Strength	20	18	Rexona is a well-established brand in the Indian soap market	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient solid soaps	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in the market	GfK
Competition	10	8	Facing competition from other established natural soap brands	IRI
Use-case Advantage	5	5	Offers moisturizing benefits suitable for Indian climate	Kantar
Final Market Score	100	76/100 (3.80/5)	Rexona Coconut and Olive Oil Soap is well-positioned in the growing natural soap segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—