Rexona Coconut and Olive Oil Soap 3x150 g

Rexona Coconut and Olive Oil Soap 3x150 g

Rexona Coconut and Olive Oil Soap is a luxurious soap made with the nourishing properties of coconut and olive oil.

Key Features: - Enriched with coconut oil known for its moisturizing properties - Infused with olive oil to provide deep nourishment and hydration to the skin - Leaves the skin feeling soft, smooth, and refreshed - Long-lasting formula for extended use

For whom: This soap is suitable for individuals looking for a hydrating and nourishing soap that leaves the skin feeling moisturized and refreshed.

Pros: - Rich in coconut and olive oil for intense hydration - Long-lasting formula for extended use - Leaves the skin feeling soft and smooth - Refreshing coconut and olive oil scent

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and olive oil blend aligns with consumer preference for natural skincare products.	Nielsen
Brand Strength	20	18	Rexona is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient solid soaps in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	GfK
Competition	10	8	Facing moderate competition from other established natural soap brands in India.	IRI
Use-case Advantage	5	5	Offers moisturizing benefits suitable for Indian climate and skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Rexona Coconut and Olive Oil Soap 3x150 g holds a strong position in the growing Indian natural soap market.

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