Pro Emu Oil 2 Oz

Pro Emu Oil 2 Oz

- Pro Emu Oil is a natural and organic emu oil that is cold-pressed and unrefined, making it a pure and high-quality product.

- Key Features include its anti-inflammatory properties, ability to moisturize and hydrate the skin, and its effectiveness in reducing pain and swelling.

- This product is suitable for individuals with sensitive skin, those looking to reduce inflammation and pain, and anyone in need of a natural moisturizer.

- Pros: Natural and organic, anti-inflammatory properties, moisturizing, reduces pain and swelling.

- Cons: May be expensive compared to other oils, may not be suitable for those with allergies to emu oil.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Emu oil known for its skin benefits, aligns with Indian consumer preferences.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar body oils in India.	Retail360
Competition	10	5	Facing moderate competition from other natural body oils in India.	Beauty India
Use-case Advantage	5	3	Unique properties of emu oil offer distinct advantages for skincare.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian natural body oils market.

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