Plum BodyLovin Vanilla Vibes Underarm Roll On for Women Last Up to 48H 4 Lactic Acid 1 Glycolic Acid Controls Odor Fades Underarm Darkness Warm Vanilla Fragrance Underarm Roll On 50ml

Plum BodyLovin Vanilla Vibes Underarm Roll On for Women Last Up to 48H 4 Lactic Acid 1 Glycolic Acid Controls Odor Fades Underarm Darkness Warm Vanilla Fragrance Underarm Roll On 50ml

Key Features: - Contains lactic acid and glycolic acid to control odor and fade underarm darkness - Long-lasting formula that provides up to 48 hours of protection - Infused with a warm vanilla fragrance for a sweet and pleasant scent

For whom: - Women looking for a reliable and effective underarm roll-on that not only controls odor but also helps in fading underarm darkness - Those who prefer a warm vanilla fragrance in their underarm products

Pros: - Provides long-lasting protection for up to 48 hours - Helps in controlling odor and fading underarm darkness - Has a pleasant vanilla fragrance that keeps you smelling fresh all day

Cons: - Some users may prefer a different scent other than vanilla - May not be suitable for those with sensitive skin due to the presence of glycolic acid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for long-lasting freshness and skin benefits	CosmeticsDesign, BeautyInsider
Brand Strength	20	10	Plum BodyLovin gaining popularity among Indian consumers	Brandwatch, Retail360
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	PriceWatch, RetailToday
Competition	10	6	Facing competition from established deodorant brands in India	MarketPulse, RetailGuru
Use-case Advantage	5	5	Addresses common concerns like odor control and underarm darkness	BeautyReview, ConsumerVoice
Final Market Score	100	66/100 (3.30/5)	Plum BodyLovin Vanilla Vibes Roll On well-positioned in growing Indian deodorant market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—