Plum BodyLovin Lily Miss Sunshine Shower Gel SLS Free Body Wash For Women Long Lasting Fresh Fruity Floral Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240ml

Plum BodyLovin Lily Miss Sunshine Shower Gel SLS Free Body Wash For Women Long Lasting Fresh Fruity Floral Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240ml

The Plum BodyLovin Lily Miss Sunshine Shower Gel is a SLS-free body wash designed for women who want a long-lasting, fresh, fruity floral fragrance. Infused with aloe, this nourishing body cleanser is perfect for achieving soft, smooth skin. The 240ml bottle is the perfect size for easy use in the shower.

Key Features: - SLS-free formula - Long-lasting fresh fragrance - Fruity floral scent - Infused with aloe for nourishment - 240ml bottle size

For whom: This shower gel is perfect for women who enjoy indulging in a luxurious shower experience. The fruity floral fragrance is sure to uplift your mood and leave you feeling refreshed.

Pros: - Long-lasting fragrance - Nourishing formula - Softens and smooths skin - SLS-free

Cons: - Some may find the fragrance too strong - Bottle size may be too small for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS-free formula and fruity floral fragrance align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	8	Facing moderate competition from other established and emerging brands in the segment.	GfK
Use-case Advantage	5	5	Aloe-infused formula offers added nourishment for soft and smooth skin.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium body wash gel with strong brand, competitive pricing, and on-trend features.

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